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Four Reasons Optima Permanent Hair Colour 100 ml

Shade families with character

What is your dream hair colour like? We asked this from a thousand hair stylists in order to create the perfect hair colour line. We picked out the most important wishes from the replies and developed our new colour line, Four Reasons Optima, based on those wishes.

Optima blurs the line between permanent and semi-permanent colours – you can use the same versatile colour line for all kinds of colour work that is needed in the salon. The shades are beautifully translucent and exceptionally deep at the same time. Optima is perfume-free and 100 % vegan.

COVER SHADES
combine powerful coverage and a brown tone. Cover shades have been divided into three groups: cool, neutral and warm. When used alone, these shades give a soft, beautiful tone while also covering grey hair.

REFLECTION SHADES
are pre-mixed, natural tone combinations that create fantastic, muted brown and copper tones.

INTENSE SHADES
are intensive and pure. They can be used alone to create a strong tone or mixed with other shades when you want to intensify the shade’s character.

MIXER SHADES
are the creative tools of the colour line that can be used to change the chosen shades as wanted or to create strong, extremely vibrant colours.

HIGHLIFT SHADES
achieve a powerful lightening effect and an effective neutralizing of yellow tones at the same time.



- mixing ratio: 1:1.5, in highlift colours 1:2
- exposure time: 35 min, in highlift colours 50 min
- ammonia: none, except in highlift colours
- odorless developers: 1.5%, 3%, 6%, 9%, 12%. We recommend using Optima Cream Oxid developer with Optima colors.

Packing size: 100 ml

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LOCATION:

Germany

LANGUAGE:

ENGLISH

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